发布于:2024-12-24
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深耕中国二十载,百汇医疗升级品牌加码在华投资 Brand Relaunch and Expanded Investment

2024 年 12 月 11 日,百汇医疗入华二十周年暨品牌升级典礼在上海成功举行。百汇医疗隶属于全球私立医疗服务网络之一的 IHH 医疗集团,深耕中国市场二十年,始终秉承「以患者为中心」的服务理念,将国际高标准的医疗服务引入中国,不断探索全球资源与本土实践的深度融合。随着品牌战略的全新升级,百汇医疗围绕「精准关怀,精湛为你」的理念,以焕然一新的形象和全面升级的服务配置, 满足患者持续变化的需求,为在华中外患者提供更具人文情怀的高品质医疗服务,标志着其在中国市场迈入崭新发展阶段。

深耕中国二十载,百汇医疗升级品牌加码在华投资 Brand Relaunch and Expanded Investment

11 December 2024 (Shanghai) – Parkway Shanghai, the operating entity of IHH Healthcare in China, celebrated its 20th Anniversary and Brand Relaunch Ceremony today, marking two decades of delivering world-class healthcare in the Chinese market. As part of IHH, one of the world’s largest private healthcare services networks, Parkway Shanghai has built a strong reputation for providing patient-centric care, seamlessly integrating global expertise with local healthcare practices. With the unveiling of its new brand positioning, 「Precision Care, Warmly Delivered」, Parkway Shanghai is setting the stage for its next phase of growth with a strong commitment to delivering compassionate, high-quality healthcare experience to both Chinese and international patients alongside enhanced services that cater to evolving patient needs.

深耕中国二十载,百汇医疗升级品牌加码在华投资 Brand Relaunch and Expanded Investment

上海市人民对外友好协会会长陈靖、上海市人民对外友好协会副会长傅继红、上海市黄浦区人大常委会副主任徐惠明、上海市闵行区人民政府副区长张贤等嘉宾莅临现场,与 IHH 医疗集团首席执行官奈尔·平柯医生、IHH 医疗(北亚洲)区域首席执行官曾庆亷医生,共同见证这一里程碑时刻。

IHH 医疗集团首席执行官奈尔·平柯医生表示:「在华二十年,我们深刻感受到了中国市场无限的活力与潜力,旗下百汇医疗在上海进行了多项重大投资。随着中国政府对外资医疗领域政策的持续开放,我们坚信百汇医疗将迎来更加广阔的发展空间。未来我们将继续深化在华医疗版图布局,与更多本土医疗伙伴紧密合作,为推动中国医疗行业高质量发展创造更多可能。」

深耕中国二十载,百汇医疗升级品牌加码在华投资 Brand Relaunch and Expanded Investment

The milestone event was graced by distinguished guests including Chen Jing, the President of Shanghai People’s Association for Friendship with Foreign Countries (SPAFFC); Fu Jihong, Vice President of Shanghai People’s Association for Friendship with Foreign Countries (SPAFFC);Xu Huiming, the Deputy Director of the Standing Committee of the People’s Congress of Huangpu District; Zhang Xian, Deputy Head of Shanghai Min Hang District. Joining them were Dr Prem Kumar Nair, Group Chief Executive Officer of IHH Healthcare, and Dr Kenneth Tsang, Regional Chief Executive Officer of IHH Healthcare North Asia, who reaffirmed Parkway Shanghai’s dedication to contributing to the high-quality development of China’s healthcare industry.

「Over the past two decades, we have witnessed the remarkable vitality and potential of the Chinese market, with Parkway Shanghai making several significant investments locally,」 said Dr Prem Kumar Nair, Group Chief Executive Officer of IHH Healthcare. 「As the Chinese government continues to open up with new policies on foreign investment in the healthcare sector, we are confident that Parkway Shanghai will experience even greater opportunities for growth and development. By collaborating with more local healthcare partners, we aim to unlock new opportunities and contribute to the high-quality development of China’s healthcare industry.」

品牌战略升级,以差异化优势提升患者医疗体验

深耕中国二十载,百汇医疗升级品牌加码在华投资 Brand Relaunch and Expanded Investment

在典礼现场,与会嘉宾共同点亮启动装置,见证了百汇医疗品牌战略的全新升级。百汇医疗将以「精准关怀,精湛为你」的品牌理念作为出发点,通过对每位患者情况的精准理解,制定出科学且个性化的诊疗方案,用精细化的持续照顾,为患者提供全方位的专业服务和规划具针对性的长期守护,给予愈身愈心的长期照料。

IHH 医疗(北亚洲)区域首席执行官曾庆亷医生表示:「随着百汇医疗品牌战略的全新升级,我们会进一步优化服务流程,提升服务标准。此外,基于中国今年对外资医院政策的调整,我们期待抓住新的机遇,持续扩大我们的服务网络,构建综合性医疗平台,从而更好地服务患者。明年,我们将于上海广场设立全新大型旗舰医疗中心,这将会进一步加强我们的服务网络,为更多患者提供个性化的医疗服务及卓越的就医体验。」

Blending Precision and Compassion with Refreshed Brand Positioning

At the ceremony, Parkway Shanghai unveiled its refreshed brand positioning 「Precision Care, Warmly Delivered」. This new positioning reflects its dedication to understanding each patient’s unique needs. By tailoring diagnostic and treatment protocols, Parkway Shanghai is fostering comprehensive and continuing care which precisely addresses the physical and psychological well-being of its patients.

「Our refreshed brand positioning signifies Parkway Shanghai’s commitment to optimizing service processes and elevating care standards,」 said Dr Kenneth Tsang, Regional Chief Executive Officer of IHH Healthcare North Asia. 「With China’s recent policies supporting foreign-invested hospitals, we are keen to seize new opportunities to expand our services and network. We will continue to build our integrated healthcare platform to better serve our patients. Our flagship ambulatory care center at Shanghai Plaza, set to open next year, will further strengthen our service network and enable us to offer personalized medical care and exceptional patient experience to discerning patients.」

加码在华投资,以升级配置及服务推动医疗行业高质量发展

深耕中国二十载,百汇医疗升级品牌加码在华投资 Brand Relaunch and Expanded Investment

作为上海最早、最大的外资医疗机构之一,百汇医疗长久以来展现了对中国市场的深切承诺与坚定信心。在当前中国医疗领域对外开放政策不断深化的大背景下,百汇医疗正通过焕新升级位于浦东新区金桥的百汇医疗上海瑞浦门诊部等具体举措,促进在华服务配置的全面升级。

不仅如此,预计在 2025 年,位于上海淮海中路的标志性地点——上海广场的全新大型旗舰医疗中心将盛大开业。中心占地近 7,000 平方米,将为患者提供多学科医疗服务,包括内科、外科、妇科、儿科等,精准对接患者多样化的健康需求。在环境布局上,中心高度重视患者隐私与舒适度,特别设置了单人留观室,营造出一个令人安心的诊疗环境。同时,中心更配备了尖端的外科设备和百级层流手术室,以及多语种、多学科的医疗团队,将极大便利国内外患者的沟通与诊疗,确保每位患者都能享受到流畅、个性化的医疗服务。

Advancing High-Quality Healthcare with Strategic Investments and Upgraded Facilities

As one of Shanghai’s earliest and largest foreign healthcare providers, Parkway Shanghai has consistently demonstrated its commitment and confidence in the Chinese market. As China continues to open up its healthcare sector, Parkway Shanghai is evolving its role by enhancing its offerings, including the recent renovation of its Parkway Jin Qiao Medical and Dental Center in Pudong New Area.

Come 2025, Parkway Shanghai is set to launch its new flagship ambulatory care center at Shanghai Plaza, situated in a prime location on Huaihai Middle Road. Spanning nearly 7,000 square meters, the state-of-the-art center will offer multi-specialty healthcare services tailored to meet diverse patient needs, with key specialties such as internal medicine, general surgery, gynecology, and pediatrics. The new ambulatory care center is designed to prioritize privacy and comfort, featuring single observation rooms that foster a reassuring environment for diagnosis and treatment. It will be well-resourced with advanced surgical equipment, including Class 100 laminar flow operating rooms, and a multilingual, multi-disciplinary medical team to ensure seamless interaction and personalized care for both local and international patients.

二十年深耕中国,以全方位医疗网络惠及中外患者

深耕中国二十载,百汇医疗升级品牌加码在华投资 Brand Relaunch and Expanded Investment
深耕中国二十载,百汇医疗升级品牌加码在华投资 Brand Relaunch and Expanded Investment
深耕中国二十载,百汇医疗升级品牌加码在华投资 Brand Relaunch and Expanded Investment

自 2004 年进入中国市场,百汇医疗伴随并见证了中国医疗行业的高速发展。二十年间,百汇医疗逐步拓展本土医疗服务版图,构建起包括综合医院、医疗中心、专科诊所在内的全方位医疗服务网络体系。

2023 年,上海百汇医院正式投入运营。作为一所国际化私立大型综合医院,上海百汇医院总建筑面积达 84,400 平方米,投资额达 16.1 亿元人民币,涵盖心呼吸内科、骨科、眼科、耳鼻咽喉科等多个特色诊疗科室。该医院不仅与香港港怡医院建立了紧密的医疗转诊合作关系,实现了两地医疗资源的无缝对接,还致力于发展成为国际医疗旅游的重要枢纽。2023 年,医院荣获「国际医疗旅游试点示范基地」称号,标志着其正以强大的协同资源,为国际医疗旅游营造新生态。

随着大众对优质医疗服务需求的日益增长,患者不仅关注疾病治疗本身,还对医生资源、就诊体验、健康管理等多维度进行考虑。百汇医疗拥有近百位来自美国、德国、法国等 20 多个国家、经验丰富的专业医师,凭借国际化的临床疾病诊断和多学科治疗经验,为患者提供全面、个性化的医疗解决方案,满足患者的身体和心理的多重需求。

2024 年 9 月,商务部、国家卫生健康委、国家药监局联合发布了扩大开放医疗领域试点工作的决策部署,进一步为外资医疗机构提供了更为广阔的发展空间。站在新的历史起点上,百汇医疗将继续深耕中国市场,持续拓展与优化在华医疗服务网络,提升专业医疗服务品质。同时,百汇医疗还将更加紧密地与中国市场脉搏相连,深化与地方政府及医疗机构的合作关系,为中国及在华外籍患者提供更加便捷、高效的健康关怀,以实际行动践行「在中国,为中国」的承诺,为「健康中国 2030」目标早日实现、推动中国医疗行业高质量发展注入更多创新动力。

Honouring Two Decades of Comprehensive Care for Local and International Patients

Since its entry into the Chinese market in 2004, Parkway Shanghai has witnessed the rapid development of the country’s healthcare sector. Over the past two decades, it has gradually grown into a comprehensive healthcare services network comprising hospitals, medical centers, and specialist clinics.

In 2023, Parkway Shanghai Hospital officially opened. Spanning 84,400-square meters, the RMB 1.61 billion investment stands as a premier international private hospital offering a full spectrum of care including specialty services such as respiratory medicine, orthopedics, ophthalmology, and otorhinolaryngology. The hospital’s case referral partnership with Gleneagles Hospital Hong Kong facilitates seamless access to cross-border medical resources, positioning it as a hub for international medical tourism. Recognized in 2023 as an "International Medical Tourism Pilot Demonstration Base", the hospital is shaping a new ecosystem for international medical tourism.

As the demand for high-quality healthcare grows, patients increasingly prioritize not just treatment outcomes but also doctor expertise, service experience, and holistic health management. Parkway Shanghai is meeting these expectations with its team of about 100 experienced physicians from over 20 countries, including the United States, Germany, and France. Leveraging their international clinical expertise and multi-disciplinary approach, it provides holistic, personalized healthcare solutions which take care of both the physical and psychological needs of the patients.

In September 2024, the Ministry of Commerce, the National Health Commission, and the National Medical Products Administration announced an expansion of a pilot program to further open up the healthcare sector, creating new opportunities for foreign-invested healthcare providers.

Parkway Shanghai remains committed to the Chinese market, evidenced by its ongoing efforts to expand and seamlessly integrate its hospital and clinic operations across Shanghai. Looking ahead, it will continue to strengthen ties with the local healthcare ecosystem, fostering closer collaboration with local government and other healthcare providers, so as to offer more accessible, efficient, and patient-focused services for Chinese and international patients. With its 「In China, For China」 strategy, Parkway Shanghai aims to contribute meaningfully to 「Healthy China 2030」 and the advancement of China’s healthcare industry.

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